In 2012, OOHLALAA HOSIERY GROUP was formed to fill the need for convenient availability of hosiery in port locations and meet the aviation industry standards for on duty stockings with cabin crew uniforms in Australia.

in 2019 the company merged with its digital partner company DGlabs and formed OH! Oohlalaa providing urban wear for Mens, Women, Kids and even Dog wear that's 4x less the price of its luxurious competitor. With the price difference not affecting, but rather exceeding any other commercial brands longevity.